I’ve been hearing about the Pinkberry (aka “Crackberry”) craze on the West coast for years – a frozen yogurt that is more tangy than sweet, topped with super fresh fruit toppings. I was never sure if it would be something that I would like, but it is definitely something that I’ve been wanting to try. Little did I know that we got a similar chain, Red Mango, on campus a while back. Because me and the OSU campus, we just don’t mix unless it’s during a school break.
Not that Easton Town Center is more my style. I try to avoid that like the plague too, but since I had to go to the Container Store anyway, I figured I may as well give the new yogurt place there, named Yagööt, a try. Yagööt, unlike Red Mango, isn’t a chain. It’s a family owned company with a couple of stores in the Cincinnati area, and a single location in the Columbus area. The vibe, from the outside, is pure Easton, where there’s very little to differentiate one building from the next. We almost didn’t see it from the street, but the ultra modern chairs outside drew my eye.
Inside, it’s very minimalist, with bright colors and uncomfortable furniture (and not much of it, either – it must be standing room only in there on busy nights). We were greeted by a very friendly employee offering us samples and a bright descriptive menu board.
For both of us, it was love at first taste. It’s hard to describe it – super creamy, sweet but not too sweet, with a bit of a tang to it. It kind of reminded me of buttermilk but without the sourness that accompanies it.
There are tons of topping choices – lots of fresh fruit, granola, cereal, etc. so it’s not difficult to pick one, two or three toppings for your treat.
I went with a medium, topped with strawberries, bananas, and Cap’n Crunch. It was a heavenly combination, that I couldn’t get enough of. I usually never finish a cup of ice cream/frozen yogurt because it gets too cloying with the sweetness. That wasn’t the case with Yagööt. I also sampled the mochi, an off the menu topping, which adds great texture without adding a bunch of sugar.
P. got a small topped with blueberries and Alligator Crunch (a crunchy, brown sugar based topping), which he was quite pleased with.
For the most part, this type of frozen yogurt is pretty healthy – 120 calories for a small, very low fat, less sugar than similar frozen treats, live active cultures for digestive health, with lots of fresh fruit toppings that won’t hike up the calorie or fat count. It can very easily be incorporated as an occasional treat for those who are trying to eat healthy.
It’s a good thing that Easton is across town from me and that I hate going there so much – Yagööt is addictive enough that I would be there daily otherwise. I can imagine that when the weather gets warmer, the line will be out the door. From what I understand, this type of frozen yogurt is very polarizing – you either love it or you hate it, but don’t you owe it to yourself to find out?
If you’d like to go: Yagööt, 3998 Gramercy St (Easton Town Center), Easton, 614.532.6565